Generate more calls and visits
These local ads are designed to generate more customer calls and foot traffic to your store. Once the ad is tapped, it will open to a customised page including details such as your address, phone number and even driving directions to your store. Businesses will also have the opportunity to include exclusive offers and promotions to help encourage visits.
Attract customers by displaying your online inventory
Help customers learn more about your business. Local search ads link to your business’s location page, which includes information such as store hours, address, customer reviews, and photos.
Get the right audiences to see your ad
Google ensures that the listings it displays are relevant to the user, by taking a variety of factors into consideration, such as the user’s location, search history, interests, behaviours and demographics. This way your ads reach the people most likely to being interested in your products and services, increasing your chances of conversion/so your ad spend isn’t wasted.
Only pay for results
With local ads, advertisers pay a fee each time one of their ads is clicked, essentially purchasing visits to their site. You only pay for results, making it one of the most cost effective digital marketing strategies out there.